Cooperative Advertising

What it is:
Knickernappies will pay some or even all of the cost of your advertising if you advertise Knickernappies products. 

How it works:

  1. Purchase a total of $500 or more in wholesale product in the past 12 months to be eligible
  2. Advertise online, in print, on TV, or on the radio featuring one or more Knickernappies products, or feature the Knickernappies brand name
  3. Send us the proof of completed advertising (link, tear sheet, tv or radio proofs)
  4. We will credit your account in the amount of your ad corresponding to the percentage of ad featuring Knickernappies products
  5. Credits will be up to 3% of your purchases over the past 12 months

Example:

  1. In the past 12 months, ABC Diapers spends $1000 on Knickernappies products
  2. ABC Diapers is eligible for a 3% credit, or $30
  3. ABC Diapers places a banner ad on DiaperPin.com featuring Knickernappies diapers
  4. The ad costs $25
  5. Once the ad is officially running, ABC Diapers sends us the link.
  6. Knickernappies issues a store credit for the full $25, making the cost of the ad free to the retailer

Example 2:

  1. In the past 12 months, XYZ Baby spends $5000 on Knickernappies products
  2. XYZ Baby is eligible for $150 in advertising credit
  3. They run a commercial on TV featuring 4 products.  Each product is given roughly equal time in the ad, or 25% of the ad time.
  4. XYZ Baby will receive a credit for 25% of their ad cost up to $150. 
  5. If their ad costs $500, then 25% equals $125 so they would receive a credit for $125.

updated 4/13/09